I look after the Contract mobile and sim only category, meaning I am responsible for the profitable success and market share performance of the category. This is driven through creating the best propositions, performance analysis, forecasting and effective communication of the deals. I am also responsible for the day-to-day working relationship with our network partners, meaning I get to work with a wide variety of people both internally within Phones 4u and externally. Phones 4u has never been afraid of change.

The ability of the organisation to adapt to changing market situations or new opportunities means that no two days are ever the same! The Commercial team is at the heartbeat of this, ensuring the business is always ahead of the curve so our customers experience the best products and propositions available. The most challenging and ultimately rewarding element is ensuring you make fully informed decisions to help maximise the profitability of the company.